FOR IMMEDIATE RELEASE
FITDECK JOINS FORCES WITH WARNER BROS. CONSUMER PRODUCTS TO HELP KIDS GET ACTIVE WITH SUPERMAN EXERCISE FLASH CARDS
San Diego , July 19, 2006 -- Coinciding with the release of Warner Bros. Pictures’ epic action adventure Superman Returns, Fitdeck announced today a partnership with Warner Bros. Consumer Products, on behalf of DC Comics, to create Superman Exercise Flash Cards for Kids.
Fitdeck is an innovative deck-of-cards workout that flew off the shelves when it was unveiled two years ago as an affordable alternative to expensive gym memberships. The company has created a new line of Superman-themed cards designed specifically for children.
By adding more wild cards to the deck, the Superman Exercise Flash Cards place a bigger emphasis on fun. In the deck these action-oriented wild cards are based on Superman and include such characters and attributes as Lex Luthor, Lois Lane, X-Ray Vision, Kryptonite and Faster than a Speeding Bullet. An accompanying booklet lists over 70 different games to play using the cards.
Each card depicts a boy or a girl performing a different exercise. Cards are color-coded by muscle group and offer three different levels of repetitions for the beginner, intermediate, and advanced player.
“I have four-year-old twins, and they’re crazy about Superman,” says Phil Black, founder of Fitdeck. “If I asked them to turn off their video and join me for some push-ups, they’d never listen. But they’ll listen to the Man of Steel. The Superman cards turn exercise into a game. I’m thrilled that Warner Bros. Consumer Products has agreed to work with us. Now we have a DC Super Hero on our side to help get kids exercising.”
Superman Returns is expected to be one of the biggest blockbusters of the summer. Fitdeck is hoping that renewed interest in the World’s Greatest Super Hero will inspire kids to begin exercising and get active.
Superman Exercise Flash Cards are available at www.fitnessdeck.co.uk and select retailers. To learn more about Superman Exercise Flash Cards – obtain a sample, high-resolution images, or to set up an interview – please contact enquiries@fitnessdeck.co.uk
About FitDeck:
FitDeck, Inc.’s founder and former Navy SEAL, Phil Black, is the creator of a series of Exercise Flash Card games for different age groups, sports and activities. Based in San Diego, FitDeck Inc. also creates customized Exercise Flash Card decks for corporations, schools, and the U.S. military. FitDeck’s website is located at: www.fitnessdeck.co.uk
About Fitnessdeck:
Fitnessdeck is part of the Future Marketing Group. They have recently announced a partnership with Fitdeck to introduce Fitdeck cards into the UK, giving them exclusive distribution rights for Fitdeck in the UK
To learn more about Fitnessdeck – obtain a sample or set up an interview – please contact Stephen Jamieson directly at 01355 902947, or e-mail him at Stephen@fitnessdeck.co.uk
About Warner Bros. Consumer Products:
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Comics:
DC Comics, a Warner Bros. Entertainment Inc., is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics' Web site is located at www.dccomics.com
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